fine jewellery made responsibly

Our business model

High quality at a better price

All our pieces are designed and handcrafted locally. We don't import or distribute.

The traditional jewellery industry operates with up to 10x designer and wholesale markups. Instead, we focus on achieving the best quality at the best possible price and we sell directly from us to you. We are shifting the focus from buying more to buying better.

Our values

Who we are

meet the founder

Milena founded Rybelo in 2016. It was born out of her passion for jewellery, longtime experience in fashion and e-commerce, and the desire to make a difference by creating beautiful and high quality pieces at a fair price. She is passionate about protecting the environment and leaving a minimal footprint is at the core of our values.

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Where we are

Sizing Guide