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Rybelo Blog

What the (eco)gold?




This blog post is coming a few days later than I would have liked it to but start up life can get really hectic and one needs a fresh head to write, am I right? 

So today I'm (finally) putting my blogger hat on as I wanted to touch up on a few things we've done this week. I've committed to being transparent and for that reason I'd like to get into the "why's".

So we've launched a new collection and it's very different to what we offered up to now. Why is that and why did we decide to do it?

For one it is a very personal collection as the inspiration for it comes from a personal place but it's not only that. It is also produced in 18k gold only. 

But there is something else-It takes us further in the direction we want to continue on as company and that's being as environmentally responsible as we possibly can. 

Our products are already made locally and ethically, what else? We wanted to go further and make sure we can minimise the impact our materials have on their own. As you probably know gold, silver and gemstones are all acquired through mining. Most mining takes place in developing countries where there is little oversight of the processes and their environmental impact. This generally results in water and soil pollution, soil erosion and greenhouse gas emissions. Basically all things that we don't want to be happening.  Luckily, turns out that there is something that can be done about this.

There is a massive inventory of fine jewellery around the world and unlike other products it doesn't deteriorate with time. What changes is fashion and taste. This means that precious metals can be recycled and in fact they are. The source metals come mainly from the jewellery but also from other industries like electronics and medicine. They are refined back into their elements-pure gold, silver or platinum and have the exact same quality as newly mined materials. 

Is this solution ideal and is it going to put an end to the harmful practices of mining? Probably not. But it is a step in the right direction and is definitely better than doing nothing.

The 18k gold we used for our Perles Rebelles collection is precisely recycled or ecogold. It is another grain of sand we're putting into our quest to shaking things up and bringing small but important changes to the industry.

I also want to take a moment to say thank you for being a part of this crazy journey and for depositing your trust in us. We're really just getting started.

Happy Friday!



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Our Story


👋 Hi, my name is Milena and I’m the founder of Rybelo.

Below is a recap of the past year of my life aka the story of Rybelo.

About a year ago I left my “dream” job in online advertising and set on to start my own company. I have been obsessed with jewellery all my life and with time my appetite for it has only increased.

That being said I have found it hard at times to buy pieces for myself for a number of reasons- I always like best the things that are unaffordable (go figure), the pieces that I can afford are just a watered down version of their expensive cousins in terms of design and not great in terms of quality.

In general I’m not very much into the ultra girly flowers and feathers inspired designs and much more into an edgy and modern type of look. I became aware that I wasn’t alone in this and the more I spoke with friends and acquaintances the more I heard the design/quality/price complaints. (First world problems, I know). Unlike clothes, we don’t need to wear jewellery but if we do wear it, it has to be just right, fit our mood and also help us express who we feel like in that moment in time without costing us a kidney (every time).

So then I thought why not change this. Why not create what I can’t find out there myself?

The following months became a full immersion into the jewellery business and jewellery making. While I studied fashion design years ago I knew that I had a lot to learn about the trade I was embarking on changing in a way. A number of design and jewellery making courses at Central Saint Martin’s later, countless hours of 3D design practice and extensive research I knew I was on to something.


The jewellery craft is one of the oldest in the world and it’s absolutely magical. Turning a piece of metal into a jewel is a bit like turning a piece of fabric into a dress but only better. I realized there were parts of it which should absolutely be preserved and cherished like the craftsmanship but others could use important updates like production, pricing and distribution.


Most jewellery sold nowadays comes from pre-made designs which are slightly tweaked and mass produced overseas. By the time a piece reaches the consumer it will be marked up to 8x. This means affordable jewellery tends to be of low quality and dubious materials. Ever had you fingers stained green or got a rash after wearing a necklace? Ever wondered exactly what that jewellery was made of?

I wanted to rebel against all this and Rybelo was born. We chose our core values and vowed to stand by them. But what do they mean really?

Transparency- know exactly what you’re buying and what you’re paying for.

In our case it is jewellery that is handmade or hand finished only from the best quality metals and gemstones. Sourced and made locally in Dublin, beautifully packaged. What you’re not paying for- import and distribution fees ,designer or wholesale mark ups.

Ethics- our commitment is to use only conflict free gemstones and metals, to manufacture locally and to make sure we keep our environmental impact to a minimum by not over producing and using eco materials when possible.

Bold design- we are focused on making jewellery for modern women who are strong, independent, know exactly what they want and also have a sense of humour. While bold, our designs are not meant to overpower but only add to and enhance a woman’s look. We create pieces which are easy to mix and match and have a classic touch which makes them wearable for women of all ages.

So here we are, a little over a month old and very excited for what’s to come.


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